. If you are launching a startup and you need a website, you can technically create your own. Yep! You heard (or read) that right! You can technically create your own website using the platforms available that would simplify the process. However, you should think really hard about doing it yourself.
First of all, a website is an important marketing tool. Marketing is an essential part of business. So, when you plan your business, make sure that there is a budget for marketing. There should be a separate budget for websites.
While you may argue that it was just mentioned that the website is a marketing tool, a website is actually a larger capital investment that needs to be separate from marketing campaigns. It's a larger investment but totally necessary.
Secondly, a website is also a way for customers to do business with you. Of course, that's dependent on whether you incorporate e-commerce on the website. What COVID-19 taught us?
The world is still in the middle of a coronavirus pandemic
. For entrepreneurs, this was really a difficult time. Even now, when the world is slowly recovering, there are still times when leaders have to make the difficult decision to close the economy.
Entrepreneurs learned the hard way the importance of having an e-commerce site. This way, even if people were not allowed to leave their houses, the business could continue to operate. You know, when people are quarantined, they are prone to buy more. Of course, that would also depend if they still have a job.
The point is, while business will not be the same, at least, some businesses with e-commerce sites were able to operate. The income may not be the same but at least there is an income.
Now, one may argue that businesses could still operate without e-commerce because there is a telephone. That's true! However, this would hold true only for established customers of a business. If you want to be searched on the internet, the best way is to have an e-commerce site.
It's not just that. You know how sometimes, you just walk around the block, see a business and decide to go inside. While inside, you decide to buy something anyway because it's right there and you like it.
That same attitude could be done while browsing the internet. Even if people are not purposely going to your website, but if they do happen by it, they might actually like something while browsing. What would they do? They put it on the cart and check it out.
When you see a website that is doing complex matters like providing you with an interactive page, then you know that an app developer
But not everybody is an expert on this matter. That's why, if you are looking for an expert on this matter, you have to check out your prospect's outputs and see if they have designed something to your liking.
If you don't have a single idea how to look for a web designer
Now, here are some ways to vet a web designer or agency: 1. Check out their Instagram
You can check web development agencies
social media pages if you want, but Instagram is crucial. Why? Instagram is really about graphics. The word graphic literally means a visual image or design on a surface. Instagram is, of course, all about images or designs. In some cases, you will see videos. But you never see a post without an accompanying visual representation.
That's why it's the best way to see a designer's page. It's not necessarily just about what they put up on social media. There is also an attitude involved. Do you like how they showcase themselves on social media? Sometimes, if you feel a kinship through attitudes projected on social media, it's a great indication that you could work together. Of course, you would have to set up a meeting in order to prove that point. 2. Read what clients say about them
Now, comments about a designer that you are eyeing should not be taken seriously. It's just a way to gauge them. When the comments are predominantly negative, then that's quite a problem. When there are a few negative comments, though, you don't have to take them to heart unless they are the same comments said by different people.
But that's the thing. How do you even know the people writing those comments are real? That's why you need to take them with a grain of salt. The point of looking at comments is to observe the specific qualities that clients say about the designer. You might find something that you are truly looking for just based on the comments. Again, this is just a way to tighten your list of possible designers. 3. Browse their website
A design agency without a website is not a true design firm. It just doesn't make sense, right? Now, you have to browse the agency to take note of what you need and if you think the designer will be able to satisfy that just based on the things you see on their website.