Social media campaign
First things first, you have to showcase how the social media accounts will look like. So when you propose your social media campaign to a small business, you have to do your research about the company. You should know its logo, target market as well as branding principles. These are the major areas that will really shape the personality that you need to take on to effectively showcase the brand on social media.
The most important social media platforms for business are Facebook, Messenger, Instagram and LinkedIn. You have to penetrate at least these four platforms because they showcase different aspects of the business. Facebook, controversial it may be, is still the most popular among the social media platforms. It is vital that you create an official page for the business. Facebook is so popular even politicians
are bringing their campaign to the social media platform. If a business has Facebook, it should also follow that it will have Messenger. This is important in order to stay connected with customers and even prospective customers.
Instagram, on the other hand, is vital in showing the public what the company really does. The photos are perfect at giving the public a glimpse of the company's core. The Instagram posts will feature products or stills of services. There can also be behind-the-scenes photos or videos to make people feel like being a part of the company. LinkedIn, on the other hand, is more professional. It is a way for the business to have B2B interaction.
You see, every social media type is different and attracts different kinds of audience. Versatility is very important. Use the iPhone X clay mockup in order to showcase every layout you propose for every platform. There are many sources of PSD mockup templates for the clay. This is a minimalist form of mockup, which means that special effects will not taint the important images for each of the platform you are highlighting.
When you create a holistic presentation for all social media platforms, use flat designs for a minimalist yet really fun professional presentation. You may also throw in a stationery mockup just to indicate that the entire campaign you just presented is centered solely on the prospective client. Photorealistic iPhone
Now this is really where we can showcase the importance of the campaign. Photorealistic mockups show the iPhone on the hands of a person. This indicates that a person is using the iPhone and when you insert your content on it, it will demonstrate that a person is browsing the business's social media on their iPhone. This shows interest. It tells a story. It definitely elevates your proposal.
The mockup is called photorealistic because it is like the real deal. This will also make your campaign more relatable. This mockup allows your audience or prospective client to see how their social media account will look like in the actual hands of people. When they go home to make a decision, they will not be able to keep that photo of a person looking at the business's social media page out of their heads.
The iPhone mockup will not only showcase realism, it is also exciting for the audience to see. Plus, there are so many frames to this effect so you can really go wild with your presentation. It is important to capture the audience's attention and then make sure that attention will never wane.